About Us
About Virasath
Virasath, a word originating from the hindi /Urdu dialect means inheritance of legacy, heritage or a valuable asset. We at Virasath take this literally. Bharat our country has been the creator of legacy since ages galore. Our art and artisans have contributed immensely to enrich the cultural heritage of our nation and we at Virasath believe in celebrating and preserving this legacy of master craftsmanship emanating from Banaras in the form of its silk sarees and woman wear.
Virasath endeavors to bring forth the true cultural craftsmanship, built on the ingenuity of techniques, superiority of materials and the understated refinement of the Banarasi silk to the world. The gift of Devi Ahilyabai to Banaras in the form of this sacred handloom deserves a world audience and we wish to fulfill the same.
Born in Banaras, Virasath brings the age-old weaving craftsmanship interwoven in traditions and luxury to the world through our strong connections with skilled weavers and artisans who have dedicated their lives to perfecting the art of Banarasi saree weaving. Every thread and motif in our collection reflects their generations of expertise and meticulous craftsmanship.
The entire process from sketching to the final product is overseen by us with the designs being created in-house in collaboration with our craftsmen and produced only in Banaras. We assure you that all our products are handwoven, pure and sold exclusively only through our website.
is enmeshed in ancient lore. The basic colours traditionally used in a Banarasi saree are a combination of Royal Blue, Rama Green and the Gold zari. The ancient designs adorning these sarees have been such as paisley motifs, peacock, bel and a string of upright leaves called Jhallar. The extravagant twisting of the pure silk threads into these forms is a talent which can only be found in Banaras and hence we decided to design our logo to honour this artform. Our logo is a Mor Pankh (Peacock feather) coloured in the traditional Banarasi colours of Royal Blue, Rama Green and Zari Gold.
About founder
Dr. Nimisha Shukla is a passionate advocate for preserving and promoting the rich cultural heritage of India. With a deep appreciation for the country’s art, craftsmanship, and traditions, she embarked on a journey to create a brand that would showcase the magnificence of Indian culture to the world. Driven by her passion and entrepreneurial spirit, she founded Virasath with a clear vision in mind: to bridge the gap between traditional Indian art and contemporary lifestyles. Through Virasath, she seeks to create a space where the magnificence of Indian art and heritage can be experienced, appreciated, and cherished.
She invites you to embark on a journey of discovery and immerse yourself in the rich cultural heritage of India. Through Virasath, we endeavour to share the stories, traditions, and
Join us in celebrating the LEGACY of Indian art and heritage. Explore the Virasath collection and experience the beauty, authenticity, and timeless ELEGANCE that epitomise our brand. Welcome to Virasath – where tradition meets contemporary allure, and the spirit of India comes alive.